GradeAce - Claymation Video

GradeAce Claymation Promo Video
(April 2025, Shot on iPhone, Edited on Capcut)

01
The brief

GradeAce wanted a short TikTok promo ahead of exam season. Having seen my Grandpa's Shed claymation, the founder wanted the same handmade energy applied to his brand.

02
The thinking

The concept: a stressed student, revision resources flying through the door, instant relief. Simple, relatable, and with the kind of visual gag that works natively on TikTok. For a brand whose audience is stressed students, humour and warmth felt like the right register, and keeping the handmade, non-corporate aesthetic that had worked so well for Grandpa's Shed felt like a natural fit.

04
The result

A short-form promo that matched the brief and performed strongly on TikTok, driving engagement and bringing new customers to the platform ahead of exam season.

03
The process

Storyboarded the concept first, then built the sets by hand, shot frame by frame, then brought in After Effects for motion graphics and branding. Kept the client involved throughout, sharing cuts and iterating based on feedback until the final edit felt right for the brand.