Alumis - Handmade Jewellery Brand

I've been selling online since lockdown, when I started shifting secondhand clothing and my own handmade pieces on Depop and Vinted, generating £20,000 and selling over 1,000 items, including a handmade piece bought by popstar Madison Beer.

In 2025, inspired by the chunky silver jewellery I'd seen across Argentina on my year abroad, I launched Alumis: a handmade jewellery brand built around bold, wearable pieces. Within 6 months, I'd achieved 600+ sales on Vinted. To take it further, I planned and delivered a sold-out pop-up event with 300+ attendees, running a targeted social media and paid ads campaign to build hype ahead of the day.

When Vinted changed their rules to ban commercial selling, I lost my primary platform overnight. Rather than starting over on a marketplace, I took it as an opportunity to build something more permanent, launching a Shopify store and Instagram account to reclaim the customer base and develop a proper brand identity.